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Craig Watson
Baker
Education
- MBA, Marketing, Wilmington University
- BS, Finance & Accounting, New Jersey City University
Professional Achievements
- Award-Winning Bakery, Best of Manhattan
- Appeared as a Guest on the Today Show
- American Express featured business
- Featured in a Shopify Commercial
Certifications & Organizations
- MWBE Certified
Favorite Piece of Advice
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Forum Comments (1)
1. Start Simple: Mix equal parts flour and water (e.g., 1/2 cup each) in a clean jar. Use unbleached flour for best results. Cover loosely and let it sit at room temperature.
2. Feed Regularly: Discard half and feed with fresh flour and water every 12-24 hours. Look for bubbles and a slightly tangy smell—this means it’s alive!
3. Be Patient: It can take 5-7 days for your starter to be strong enough for baking. Don’t rush it—good things take time.
Q&A Comments (3)
Co-authored Articles (101)
How to Measure 2/3 Cup When There’s No Cup Available
Easy substitutions & conversions to streamline your bakingBaking is all fun and games until the dreaded cup measurement makes an appearance in your recipe. Here’s the thing, though… you don’t have a measuring cup...
155+ Best Birthday Cake Messages: Funny, Simple & Meaningful
What to write on a birthday cake to celebrate your loved one Looking for short, meaningful, or witty messages to frost on a birthday cake? We’ve got you covered! In this article, we’re providing the ultimate list of ...
22 Types of Bread, Rolls & Loaves From Around the World
Baker Craig Watson discusses tasty breads from around the worldBread is one of the biggest staples in the food world, which may explain why there are ''so'' many types of bread! Every culture and country seems to have it...
3 Easy Ways to Make Edible Tea Cups
Craft teacups out of chocolate, ice cream cones, or gum pasteDainty teacups that you can actually eat make a wonderful addition to children’s birthday parties or afternoon teas (and also let you channel your inner Will...
How to
Do the Tim Tam Slam
The Tim Tam is a popular chocolate biscuit native to Australia. It consists of two wafers of malted biscuit which sandwich a creamy chocolate filling, with the whole thing being held together by a thin outer layer of cho...
What Cake Flavor Am I Quiz
Cake. It’s delicious! But have you ever thought what flavor of cake you would be? Answer these fun personality questions to learn what type of cake you’re most like! link=|alt=A whole red velvet cake on a plate, ...
How to
Measure Grams
Baker Craig Watson explains how to use a scale to measure ingredients in gramsThe gram is the basic unit of measurement for weight and mass in the metric and SI measurement systems. It is often used to weigh small items,...
How to Tell if Buttermilk is Bad: 4 Signs
If your buttermilk has been hanging out at the back of the fridge for a while, you might not be sure if it's still good to use. Since buttermilk has a signature tangy flavor, it can be hard to tell if buttermilk has gone...
10 Simple and Delicious Ways to Decorate with Melted Chocolate
Make sweet treats even more delicious with melted chocolateImpressing your friends and family is easy with a little bit of melted chocolate. You can add decorations to your cakes, cookies, cupcakes, and muffins to make t...
How to
Make Homemade Chocolate
The thought of rich, sweet, melt-in-your-mouth chocolate is hard to get out of your head once you’ve got a craving. You don’t have to run out and buy a candy bar to get your fix though. We’ll show you how to make y...
How to
Use a Butter Bell
Are you looking for a way to store butter so it stays soft without it spoiling? A butter bell, also known as a butter crock or butter keeper, is the perfect solution to keep your butter fresh at room temp. Keep reading f...
How to
Make Homemade Butterscotch
A very simple recipe for an age-old delicious candy. Some have documented that "buttery toffee" is often called butterscotch—Scotch being an old adjective for Scotland—which suggests it was invented in the country.
How to
Bloom Yeast
Baker Craig Watson explains how to create the right conditions for a healthy yeast bloomYeast, a microorganism that consumes sugars to produce carbon dioxide and alcohol, is an essential part of many baked and brewed pro...
How to
Make Italian Ice
Ice cream is a typical summer dessert. But, when the temperatures climb, you may not want something creamy or heavy. Italian ices are refreshing fruit-based desserts that are easy to customize and simple to make. Unlike ...
What Should I Bake Quiz
There’s nothing quite as comforting as a freshly baked treat straight from the oven, but with so many delicious options out there, it can be hard to decide what to make. If you’re in the mood to bake something yummy...
How to
Eat Custard Apples
Custard apples (also known as “cherimoya”) have a somewhat deceiving name—they’re not actually apples at all, but a type of flavorful tree fruit that grows mostly in subtropical regions. However, their sweet, cre...
How to
Replace All Purpose Flour with Cake Flour
If you want your baked goods to be lighter and fluffier, try using cake flour instead of all-purpose flour in your recipes. Cake flour has less protein and gluten than other types of flours, meaning that it produces bak...
How to
Make Bread in the Microwave (Simple Method)
You can make bread in the microwave! You won't use quite the same ingredients that you'd use for conventional bread. Indeed, this recipe is similar to a sugarless cake. You can bake a microwave simple bread in five minut...
10 Types of Ice Cream Cones: Waffle, Cake, Sugar & More
Discover the pros and cons of each cone type + the best ice cream pairingsNothing beats an ice cream cone on a hot summer day (...or a cold winter day, we’re not judging). But with so many different types of cones, how...
How to
Make Dough Rise Faster
Before you can bake bread, you have to let the dough rise. Waiting for dough to rise usually takes anywhere between 1-3 hours, but who has time for that? If you're looking for a way to get that dough to rise faster, we'r...
