Cynthia Orduna Website

Cynthia Orduna

Career and Business Coach

Cynthia Orduna is a Career and Business Coach based in Los Angeles, CA. She also has career experience in recruitment, human resources, and diversity, equity, and inclusion. Over the past 6 years, Cynthia has coached over 300 people at all career levels and helped 50+ companies worldwide in cities like LA, SF, NY, Berlin, Tokyo, Sydney, London, and others to hire and retain top talent. Cynthia’s mission is to empower people to own their unique story and believe there are no boundaries on what they can achieve or who they can become. Her work has been featured in publications like Business Insider, Lattice, The Zoe Report, and The Balance Careers.

Education

  • BA, Studio Arts, Loyola Marymount University

Favorite Piece of Advice

Don't build a life around your career. That will mean that you're trying to fit your "life" into the small amount of time that being off work allows you. Instead, build a career around the life you want to live and prioritize yourself.

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Q&A Comments (6)

What is a results-oriented resume?
This means your resume should highlight your work impact rather than just listing your duties. List them in bullet points and think about what you've accomplished and how it benefited the company. For example, if you created social media posts, ask yourself what those posts achieved. Did they increase followers, drive engagement, boost sales, or strengthen brand connections? Instead of simply writing, “Posted on Instagram monthly,” make it specific and impactful: “Created five monthly Instagram posts, leading to a 15% increase in follower engagement.” Quantifying your results makes your resume stand out to recruiters by showing them the tangible value of your contributions. Even if you don’t have exact numbers, you can still emphasize positive outcomes. Another great example is instead of just “wrote blog content,” try “developed blog posts that enhanced brand visibility and reader engagement.” This approach helps employers see the “bigger picture” of your role, demonstrating your impact and focus on outcomes.
How can I effectively sell myself to the interviewer?
Think about your unique strengths and the set of skills that you can bring to their table. Identify values from your past experiences and think about how this set of skills could benefit this new position in a way that other applicants do not have. A good example is if you have a background in other industries or different roles, share how this versatility and experience will allow you to approach challenges creatively and differently. Remember to emphasize what separates you apart and describe how your unique set of skills, insights, and adaptability can enhance the team and bring fresh ideas to this role. Craft a narrative that shows you as an asset who, despite a nontraditional background, can solve problems, bring a broader perspective, or adapt quickly. This helps the interviewer see that, even if your skill set isn’t a perfect match, you offer something distinctive that adds value to the team and makes you an ideal choice.
What should I prepare when attending a job fair and how can I successfully land a job?
First, prepare and bring multiple copies of your resume—this way, you can leave one with each employer you want to connect with. To make the most of your time, look up the list of companies attending the fair and decide ahead of time which ones you’re most interested in. Many fairs provide some kind of a map of the venue, so use it to plan your route and avoid wasting time wandering from booth to booth. Next, check the job openings at each of your target companies before the event, ideally the night before. Knowing the roles that align with your experience lets you speak confidently to recruiters about specific positions. When you approach a recruiter, start with a quick elevator pitch that introduces who you are, what you bring to the table, and which roles you’re pursuing. This direct approach helps them see exactly how they can assist you. You should avoid asking the recruiter, “Based on my resume, what do you think I’d be a good fit for?”It’s your job to clarify your goals, not theirs. Instead, be clear and specific so that they understand where you see yourself within their organization and can provide more targeted guidance.
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