Simon B Website

Simon B

Menswear Content Creator

Simon B. is a menswear expert based in Quebec, Canada. For the past 5 years, he has shared his passion for classic menswear on Instagram and TikTok, @smalltowndapper, where he posts classic tailored outfits, tie knot tutorials, and style recommendations for his community of over 175K followers. He is also a founding member of The Sartorial Club, a community of craftsmanship enthusiasts, brand owners, and suppliers who share a love for the well-made and well-tailored suit. As a professional computer engineer by trade, Simon advocates for dressing up as an avenue for self-expression and self-confidence in the workplace and beyond. Working as a full time executive in a tech company, he believes dressing up gives you opportunities you would otherwise miss.

Professional Achievements

  • Featured at Pitti Uomo
  • Featured in GQ

Certifications & Organizations

  • Founding 50 - Member of The Sartorial Club

Favorite Piece of Advice

Better to be overdressed than underdressed. Dress for the occasion.

wikiHow's Editorial ProcesswikiHow partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust wikiHow.

Co-authored Articles (4)