Which Website Design Style Is Best For My Brand?

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Designing a website for your brand, business, or blog can be super overwhelming, but fortunately, there are plenty of online resources (e.g., Squarespace) to help you build your page in no time.

Before you get started building your site, you need to know what design or aesthetic works best for your brand, customers, and overall success. Do you need some modern minimalism, or will you thrive with a bold, retro vibe? Click "Start Quiz" to find out!

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Questions Overview

1. What is the primary purpose of your website?
  1. Advertising a service.
  2. Posting blogs, news, or social content.
  3. Showcasing a portfolio.
  4. Selling a product.
  5. Providing info about my business.
  6. None of these!
2. Which of these industries is closest to your brand?
  1. IT, Tech, or Finance
  2. Beauty or Fashion
  3. Travel or Tourism
  4. Food or Beverage
  5. Media or Entertainment
  6. Construction or Healthcare
  7. None of these!
3. Choose two words to describe your ideal client or customer:
  1. Elegant, professional.
  2. Mindful, sophisticated.
  3. Intellectual, trend-setting.
  4. Nostalgic, artistic.
  5. Friendly, creative.
  6. Innovative, bold.
  7. Rebellious, edgy.
  8. Decisive, calm.
4. How do you want your audience to feel when they land on your page?
  1. Calm or trusting.
  2. Awestruck or intrigued.
  3. Nostalgic or inspired.
  4. Cozy or happy.
  5. Energized or innovative.
5. Do you want your website to be more text- or image-heavy?
  1. Text-heavy—lots of copy (with a few images).
  2. Image-heavy—tons of eye-grabbing visuals.
  3. Hm, probably a 50/50 mix.
  4. I'm not sure!
6. Choose the color palette that best fits your brand:
  1. Muted earth tones.
  2. Black, white, and neutrals.
  3. Black, white, and red.
  4. Bright red, pink, orange, and yellow.
  5. Pastel pinks, blues, yellows, and greens.
  6. Greys, whites, and pale blues.
7. Choose a font style that matches your brand personality:
  1. Clean & geometric (e.g., Helvetica).
  2. Bold & attention-grabbing (e.g., Blacker Pro).
  3. Retro & nostalgic (e.g., Vacation Display).
  4. Cute & handwritten (e.g., Lemon Tuesday).
  5. Edgy & gothic (e.g., Harbour).
8. You’re hosting a brand launch event! What’s the vibe?
  1. Garden party with an all-white dress code.
  2. Catered brunch followed by guided hot yoga.
  3. Upscale cocktails on a city rooftop.
  4. '70s-inspired disco with karaoke and trivia.
  5. Intimate crafting with indie music and hot cocoa.
  6. Rave-inspired party at an underground club.
  7. Hm, I don't really see myself throwing a brand event.
9. If your brand had a signature beverage, what would it be?
  1. Cucumber water
  2. Matcha latte
  3. Shirley temple
  4. Beet smoothie
  5. Black coffee
  6. Sparkling apple cider
10. Finally, choose a dream office building for your business:
  1. Sculptural glass building.
  2. Elegant beige-brick building.
  3. Urban skyscraper.
  4. Colorful, old-timey house with tiled roof.
  5. Stark, concrete, brutalist building.
  6. Sleek white villa with palm trees.

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Trending Web Design Ideas & Aesthetics

There are so many ways to customize your website to your brand, business, and target audience. However, why not start with something that you know works well? Below, you can read all about the most popular, successful, and trendy website design aesthetics, as well as the key elements, common fonts, and Squarespace templates associated with each one. Hopefully, you'll find the web design idea that works best for your page!

Or, if you're struggling to find the perfect website template for you, you can build your own custom design with Squarespace’s Blueprint AI Builder.


Modern Elegance

Designing your website with a Modern Elegance aesthetic will make it…well, modern and elegant! Also known as the Swiss Design web style, Modern Elegance emphasizes understated sophistication and prioritizes clarity, functionality, and a seamless user experience.

  • Key Elements: Modular grid layouts, text-first focus, minimalistic or monochromatic color palettes, images aligned to text, limited color photography, and solid background.
  • Recommended Fonts: Any sans-serif font—e.g., Helvetica, Univers, Akzidenz-Grotesk, Roboto, Montserrat, etc. We also recommend pairing large headers with significantly smaller body text.
  • Recommended Squarespace Templates: Montclair, Palmer, Nolan, Anise, Seline, Linea, Chloe, Adelaide, and Kusa.
  • Best For: IT companies, premium product brands, and any website striving for a sophisticated, professional, and orderly brand aesthetic.


Minimalist
A Minimalist website is all about minimal clutter and maximum readability—which could lead to greater brand trust *and* conversion from your target audience. Minimalist websites should look clean and orderly, with a calming, airy vibe. Every item, image, or text box on the site should be intentional and purposeful—it’s not just there for fun, it’s there for a specific reason.

  • Key Elements: Plenty of negative space, limited on-page elements, monochromatic or muted color palette, bright colors only used to draw attention, and uncluttered layouts.
  • Recommended Fonts: Any geometric and/or sans-serif font—e.g, Helvetica, Roboto, Future, Montserrat, Poppins, Comfortaa, Raleway, Lexend, etc.
  • Recommended Squarespace Templates: Clune, Altaloma, Hart, Radian, Suhama, Aurelia, Scene, and Rosée.
  • Best For: Fashion brands, photographers, music stores, architecture magazines, artist portfolios, or any brand that prioritizes creativity, elegance, and simplicity.


Editorial
Editorial websites take their inspiration from OG print magazines, like Vogue, Cosmopolitan, Time, Vanity Fair, and other iconic publications. With this style, your website should look and feel something like a traditional print magazine, with high-contrast text, emphasized “hero” images, and a focus on decorative and visual elements.

  • Key Elements: Decorative headers with minimalist body text, collaged layers of image and text, strong visual content, highlighted quotes and key phrases, and decorative elements like shapes, frames, icons, and graphics.
  • Recommended Fonts: For headers and call-outs, use bold fonts like Blacker Pro, Arapey, Ramaraja, Bebas Neue, Boogy Brut, Pork Belly, and ACMA. For body text, use legible fonts like Garamond, Baskerville, Caslon, and Electra.
  • Recommended Squarespace Templates: Quinn, Mccuri, Scene, Vester, Minoru, and Ortiz.
  • Best For: Digital magazines, blogs, news platforms, and other image- or content-heavy brands.


Retro / Vintage
We all love a little throwback, and a Retro or Vintage website design accomplishes just that. A Retro-Vintage aesthetic borrows the graphics, color palettes, and vibes of a past decade (often the ‘70s, ‘80s, ‘90s, or ‘00s). As a result, users who land on the page will instantly feel a sense of nostalgia, comfort, and inspiration.

  • Key Elements: Unique fonts, bold colors in muted shades, grainy wear-and-tear textures, tactile-looking elements (i.e., buttons with drop shadows), and retro graphics (e.g., illustrations, media, posters, characters, shapes, etc.).
  • Recommended Fonts: Souvenir, Lobster Two, Vacation Display, Cheee, The Cardila, Quincey, Audio Nugget, Puffypuff, Lazer 84, Bayshore, Geostar Fill, and Blur.
  • Recommended Squarespace Templates: Minoru, Paloma, Kusa, Farro, or Scene.
  • Best For: Coffee shops, music projects, vintage stores, bars, restaurants, or any brand that wants to emulate a specific era or an overall nostalgic feel.


Organic
An Organic or Hand-drawn design aesthetic makes your website feel *instantly* cool, cosy, and charming. Also, amongst a sea of minimalistic and “clean” web pages, yours will totally stand out! Organic/Hand-drawn sites focus on creative, artistic elements and a warm, homey feel. To achieve this, you’ll use loose layouts that are imperfectly aligned or organized, as well as sketched fonts and graphics that look like you drew them straight onto the page.

  • Key Elements: Purposefully messy layouts, misaligned or collaged elements, illustrated graphics and lines, handwritten fonts, bright and sketch-like decorative elements (e.g., scribbles and doodles).
  • Recommended Fonts: For headers, use handwriting or calligraphy fonts like English Essay, Mathilde, CK Carolyn, Lemon Tuesday, Simplicity, and Cutie Star. For body text, use more legible (but still fun) fonts like Shadows Into Light, Pacifico, Gochi Hand, Learning Curve, and Snail Mail.
  • Recommended Squarespace Templates: Whitney Clarke, Agaro, Organic Matter, Mont Claire, and Spotted.
  • Best For: Artist portfolios, coffee shops, boutiques, kid-focused content, or any brand that wants to give off a cozy, creative, and friendly energy.


Constructivist
Why not construct your website with a Constructivist design? This lesser-known aesthetic gets its inspiration from architectural designs. So, think function, geometry, purposeful asymmetry, and a fluid, motion-like layout.

  • Key Elements: Collages, bold backgrounds, clear typography, sharp geometric shapes and lines, minimal decorative elements, energetic and flexible layouts, animated graphics, and black-and-white photos.
  • Recommended Fonts: Any sans-serif font—e.g., Helvetica, Roboto, Open Sans, Proxima Nova, Oswald, Lato, Railway, Bauhaus, FF Clan, Aksidenz-Grotesk, etc.
  • Recommended Squarespace Templates: Radian, Oranssi, Mycelium, Nolan, and Maca.
  • Best For: Tech startups, tech product manufacturers, architect portfolios, and any brand that wants to evoke speed, flexibility, and innovation.


Brutalist / Neobrutalist
The name might feel intimidating, but a Brutalist or Neobrutialist web aesthetic might be the perfect fit for your brand. Brutalist/Neobrutalist aesthetics are intense, bold, and provocative—with Brutalist designs being more unconventional and Neobrutalist ones being more refined. Rather than trying to look clean, minimalist, or polished, this type of website is all about breaking the status quo with loud, unapologetic design elements and visuals.

  • Key Elements: Clashing color palettes, heavy drop shadows, thick outlines, oversized text, overlapping shapes and elements, and experimental layouts.
  • Recommended Fonts: Harbour, Hawthorn, Larish Neue, GT America, Venus, Romana, Sora, Epilogue, Syne, Bricolage Grotesque, and Jakarta Sans.
  • Recommended Squarespace Templates: Carmine, Nolan, Gares, Otto, Aguaro, or Vester.
  • Best For: Startups, artist portfolios, or any brand with an edgy vibe and a desire to disrupt the current market norms.


Flat
Flat websites are simple, clear, and completely functional—unlike Minimalist or Modern Elegance designs, however, they pretty much don’t focus at all on aesthetics. Rather, the visuals are clean and purposeful, and there are little to no effects, visuals, and graphics. When visuals do come into play, they will be basic, simplistic, and regular—think straight lines and basic geometric shapes.

  • Key Elements: Exclusively solid colors, soft pastel or neutral color palettes, minimal accent colors for highlighting purposes, digestible blocks of text, and basic fonts. Excludes animation, as well as visual depth effects like 3D, gloss, and bevels.
  • Recommended Fonts: Any sans-serif font—e.g., Roboto, Open Sans, Helvetic, Proxima Nova, Poppins, Inter, Rubik, and Manrope.
  • Recommended Squarespace Templates: Scene, Alama, Maca, Aurelia, Clune, Radian, or Matsuya.
  • Best For: Corporate sites, software services, news portals, or any brand that wants to prioritize usability and speed.


Still not sure where to start? Get moving with a free, easy-to-use website builder like Squarespace. You’ll get access to tons of helpful resources to build your brand and site, including (the award-winning!) Blueprint AI. With Blueprint AI, you can create an initial website design that’s completely customized to your needs and brand identity, as well as various options for color palettes, font treatments, eye-catching graphics, and more.

Want to learn more?

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