This article was co-authored by Eireann Kanzig and by wikiHow staff writer, Jennifer Vasquez, BA, MA. Eireann Kanzig is a long-time toy collector based in Cleveland, Ohio. She began collecting toys in 2018 to preserve the wonderful memories of her childhood. As a millennial born in the 80’s and raised in the 90’s, her collection includes vintage and retro treasures and modern collectibles alike. Growing up, her grandparents owned an antique store, which allowed her the opportunity to see firsthand how items are tracked down. She was even able to go to Shipshewana, Indiana, to watch her grandfather as an auctioneer. Her mother has been a great influence as well by teaching her how to find collectibles throughout her travels. Eireann has also fostered a vibrant online community, sharing her personal collection and experiences with other toy collectors on social media @toyextraordineire.
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If you grew up during the 1980s, you probably remember how amazing the toys were. It was a time before electronic devices replaced kids’ entertainment. This decade gave us some of the most iconic action figures, dolls, and games known today, like Transformers, the Care Bears, My Little Pony, Speak & Spell, and so many more! We’re partnering with a toy collecting expert to take a trip down memory lane and share some of the best ‘80s toys. Let’s dive in!
Popular Toys of the 1980s
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Expert Q&A
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QuestionHow important were TV shows in making toys popular during this time?
Chantal AndersenChantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
Toy Collector
Hugely important for marketing. They were super smart to have the Saturday morning cartoons, and that's what we think of a lot of times for the eighties is you had your Saturday morning cartoons with your cereal. A lot of times, they even made cereal brands of the Saturday morning cartoons, which was a great way to get kids in. I feel a lot of the nostalgia we feel today is tied to the TV shows and other accessories like bedding and clothing, not just the toys. They truly hit on every level possible and it all worked really well. -
QuestionWhich 80's toy lines have continued to be released since the 80's?
Chantal AndersenChantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
Toy Collector
Care Bears and My Little Pony are the two big ones that have always existed from the eighties to now, and they've just had different generations released over time. -
QuestionHow did these toys get so popular in the 1980s?
Chantal AndersenChantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
Toy Collector
A huge part of it came from greeting cards. The American Greeting Corporation started making cards featuring characters like Strawberry Shortcake, Holly Hobbie, and Care Bears. People fell in love with these characters, so they sold the rights to toy makers like Kenner, who turned them into dolls and plushies. After that, the rest is history and those toys just exploded in popularity from there.
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Tips
References
- ↑ https://www.mentalfloss.com/fun/toys/most-valuable-transformers-toys
- ↑ https://wertoys.com/lets-talk-toys/the-history-of-heman-and-the-masters-of-the-universe-toys/
- ↑ Eireann Kanzig. Toy Collecting Expert. Expert Interview
- ↑ https://www.history.com/articles/action-figures-g-i-joe-star-wars
- ↑ https://www.sideshow.com/blog/toy-history-barbie-gi-joe
- ↑ Eireann Kanzig. Toy Collecting Expert. Expert Interview
- ↑ https://cabbagepatchkids.com/pages/our-history
- ↑ https://newsroom.hasbro.com/news-releases/news-release-details/hasbros-iconic-my-little-pony-brand-excites-new-generation-girls
- ↑ https://www.museumofplay.org/toys/my-little-pony/
- ↑ Chantal Andersen. Toy Collector. Expert Interview
- ↑ Chantal Andersen. Toy Collector. Expert Interview
- ↑ https://www.saturdaymorningsforever.com/2023/12/history-of-care-bears.html
- ↑ https://www.si.edu/object/nintendo-entertainment-system-video-game-console:nmah_1436726
- ↑ https://gamesbeat.com/25-years-of-the-game-boy-a-timeline-of-the-systems-accessories-and-games/
- ↑ https://www.cnet.com/culture/entertainment/features/teddy-ruxpin-history-disney-atari-2017-return/
- ↑ https://www.retroist.com/p/speak-and-spell
- ↑ https://creations.mattel.com/pages/barbie-1980s-big-hair-bold-dreams
- ↑ https://www.rubiks.com/history
- ↑ https://www.smithsonianmag.com/innovation/brief-history-rubiks-cube-180975911/
- ↑ https://www.britannica.com/topic/Trivial-Pursuit
- ↑ https://www.retroist.com/p/skip-it-by-tiger-toys
- ↑ https://www.scarymommy.com/lifestyle/pound-puppies-toys-history
- ↑ https://www.nbcnews.com/id/wbna5479821
- ↑ https://hasbro.fandom.com/wiki/Gloworm
- ↑ https://www.vintagetoyemporium.com/post/big-trak-one-of-the-hottest-selling-toys-in-1979
- ↑ https://content.time.com/time/specials/packages/article/0,28804,2049243_2048656_2049155,00.html
- ↑ https://www.museumofplay.org/toys/lite-brite/
- ↑ https://www.livenowfox.com/news/teenage-mutant-ninja-turtles-toys-history
- ↑ Eireann Kanzig. Toy Collecting Expert. Expert Interview
- ↑ Chantal Andersen. Toy Collector. Expert Interview
- ↑ https://www.huffpost.com/entry/the-colorful-history-of-r_b_10345612
- ↑ https://nationaleasybakeovenday.com/a-visual-timeline/
- ↑ https://toybook.com/et-40th-anniversary-toys/
- ↑ https://muppet.fandom.com/wiki/Busy_Poppin'_Pals
- ↑ Chantal Andersen. Toy Collector. Expert Interview
- ↑ https://globaltoynews.com/2021/09/13/the-evolution-of-strawberry-shortcake/
- ↑ https://www.ghostofthedoll.co.uk/shera.php
- ↑ Eireann Kanzig. Toy Collecting Expert. Expert Interview
- ↑ https://thetoycollectorsguide.com/thundercats-1985/
- ↑ https://www.smithsonianmag.com/smithsonian-institution/not-so-simple-simon-proved-young-were-swifter-than-old-180953561/
- ↑ https://theforgottentoys.com/2025/11/uncovering-smurfs-toy-history-design-impact-collectibility/?v=0b3b97fa6688
- ↑ https://www.everything80spodcast.com/the-popples/
- ↑ https://www.mentalfloss.com/article/26320/little-people-big-fun-brief-history-fisher-price-little-people
- ↑ https://www.atlasobscura.com/articles/object-of-intrigue-boglins-the-greatest-monsters-youve-never-heard-of
- ↑ https://littleboardgamers.com/ghost-castle/
- ↑ https://www.retroist.com/p/remember-the-pogo-bal
- ↑ https://www.vintagetoyroom.com/review/oct2006Review.shtml
- ↑ https://etspeaksfromhome.co.uk/2016/05/mr-frosty-review.html
- ↑ https://headhuntersholosuite.fandom.com/wiki/Millennium_Falcon_(Series_1,_Kenner)
- ↑ https://serpentorslair.com/truly-outrageous-the-history-of-jem-and-the-holograms-iconic-toy-line-and-cartoon/
- ↑ https://www.teenvogue.com/story/monchhichi-fashions-newest-darling-but-its-legacy-is-much-deeper
- ↑ https://www.antiquetrader.com/collectibles/remembering-the-california-raisins
- ↑ https://content.time.com/time/specials/packages/article/0,28804,2049243_2048654_2049124,00.html
- ↑ https://www.mentalfloss.com/fun/board-games/origins-of-guess-who-board-game
- ↑ https://www.museumofplay.org/toys/jenga/
- ↑ https://ripped.topps.com/garbage-pail-kids-history/

















































