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Toy collecting expert Eireann Kanzig shares a list of some of the coolest eighties toys for boys and girls
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If you grew up during the 1980s, you probably remember how amazing the toys were. It was a time before electronic devices replaced kids’ entertainment. This decade gave us some of the most iconic action figures, dolls, and games known today, like Transformers, the Care Bears, My Little Pony, Speak & Spell, and so many more! We’re partnering with a toy collecting expert to take a trip down memory lane and share some of the best ‘80s toys. Let’s dive in!

1

Transformers

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  1. Before the Michael Bay movies brought them back into the spotlight, kids couldn't get enough of these shape-shifting toys. They came onto the scene in 1984, and a variety of figures were available like Optimus Prime with Trailer, Fortress Maximus, Jetfire, and Megatron Walther. If you happen to own any of the originals, they’re worth thousands now.[1]
    • How to buy today: Buy Transformer toys on Amazon and at many toy stores.
    • Do you want a name that'll help you fit in with the Transformers gang? Try out our Transformers Name Generator to get started!

    Meet the wikiHow Expert

    Eireann Kanzig is an avid toy collector based in Cleveland, Ohio. She’s built an amazing online community where she shares her collections and awesome finds with other toy collectors.

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2

He-Man Action Figures

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  1. The 1983 cartoon He-Man and the Masters of the Universe was a hit and led to the creation of figures based on the characters. Besides He-Man, Skeletor, Scare Glow, and Tri-Klops were a few of the other action figures included in this line.[2] According to Kanzig, the ‘80s He-Man toy is still a highly sought-after action figure today.[3]
    • How to buy today: Purchase He-Man and the Masters of the Universe action figures on Amazon and on the Mattel website.
  1. Hasbro saw the success Mattel was having with the doll, so they decided to make a toy for boys. They bought the rights to inventor Stan Weston’s idea for a military doll, and so G.I. Joe was released in 1964.[4] These action figures had a revival during the ‘80s after the release of Star Wars inspired Hasbro to reimagine the entire line. These new and improved toys got codenames and a backstory, which kids enjoyed.[5]
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4

Cabbage Patch Kids

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5

My Little Pony

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  1. The toys created an imaginary world of innocence and magic that children loved.[8] The ponies came in vibrant colors with brushable hair. The original six characters from the first line were Cotton Candy, Butterscotch, Blossom, Blue Belle, Minty, and Snuzzle.[9] They even got their own animated series in 1986, confirms Toy Collector Chantal Andersen.[10]
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6

Care Bears

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  1. Ten were created to represent ten different emotions. Each one also came with a special symbol on their tummies to distinguish their role. This original group of bears included Bedtime Bear, Birthday Bear, Cheer Bear, Friend Bear, Funshine Bear, Good Luck Bear, Love-a-Lot Bear, Tenderheart Bear, Wish Bear, and Grumpy Bear, explains Andersen.[11] They were meant to teach children about emotions.[12]
7

Nintendo Entertainment System

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  1. The Nintendo Entertainment System hit the United States in 1985 and revived the video game industry after the "video game crash of 1983." The design had a futuristic look that could fit seamlessly with your VCR at home. Super Mario Bros. was its most popular game, and it continues to be a favorite today.[13]
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  1. Part of Nintendo, it was first released in Japan, then made its way to the United States a few months later. The U.S. version came with the game Super Mario Land, as well as Tetris, which really helped Game Boy’s popularity soar. Thirty-five million copies of Tetris were sold, making it the best-selling game for the Game Boy.[14]
    • How to buy today: Find similar Game Boy consoles on Amazon.
9

Teddy Ruxpin

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  1. Released in 1985, he was a talking bear who told stories. He had a soothing voice and a mouth and eyes that came to life. It’s no surprise he was a child’s best bedtime pal. There was a cassette tape player located on his back where you could switch out tapes to play a different story.[15]
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10

Speak & Spell

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  1. Although it was created in 1978, it was the 1982 movie E.T. that made the toy popular. Remember how E.T. uses it to phone home? It came with a variety of spelling games and entertained kids for hours. Plus, the red, yellow, and blue color combo makes Speak & Spell instantly recognizable.[16]
    • How to buy today: Buy Speak & Spell on Amazon.
12

Rubik’s Cube

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  1. Originally called “Magic Cube” by its inventor Ernő Rubik, the name was changed to Rubik’s Cube in 1980.[18] People loved the challenge of twisting and turning the object to get all the colors to match on every side. Also, did you know that there are over forty-three quintillion variations?[19]
13

Trivial Pursuit

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  1. Creators Chris Haney and Scott Abbott came up with the idea after playing a game of Scrabble. They released the official board game in 1981, and it quickly turned into a sensation. Since then, all kinds of versions have been created, including ones themed around Harry Potter, Star Wars, and more.[20]
    • How to buy today: Buy Trivial Pursuit on Amazon.
    • The game’s trivia questions covered six categories: geography, entertainment, sports and leisure, science and nature, arts and literature, and history.
    • The aim of the game was to be the first player to collect a wedge from each category and reach the center of the board.
    • Become an expert at this game with our guide on how to play Trivial Pursuit!
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  1. It came with a hoop for your ankle and a ball and chain. Once you had it on, you could go crazy jumping and skipping over the ball. It also came with a counter to keep score of your hops. You could play Skip-It on your own, but it was much more entertaining to do with friends. It came out in 1989 and would remain popular throughout the ‘90s.[21]
    • How to buy today: Buy Skip-It on Amazon.
16

View-Master

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  1. It came with different circular reels that you inserted into the binoculars. These reels had 3-D images, and every time you pushed down the side arm, a new photo popped up until you made your way around the reel. Today, it’s a special collector’s item, and newer versions have been made.[23]
    • How to buy today: Buy View-Master toys on Amazon.
19

Etch A Sketch

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  1. It had a unique way of working, too. You used two knobs to create vertical and horizontal lines to make shapes and images. It’s said that pro Etch A Sketch users know how to draw curved and diagonal lines. While it was introduced in the ‘60s, it went on to be a hit with children during the 1980s.[26]
    • How to buy today: Buy an Etch A Sketch on Amazon.
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20

Lite-Brite

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  1. Each toy came with a set of designs that were inspired by cartoon characters and other fun images. Kids would place different-colored plastic pegs onto the lighted plastic panel and see images gradually form. It allowed children to get creative and watch designs come to life.[27]
    • How to buy today: Buy Lite-Brite games on Amazon.
21

Teenage Mutant Ninja Turtles

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  1. The comic series released in 1983 made these characters super popular with readers. In 1988, Leonardo, Donatello, Raphael, and Michelangelo were turned into crime-fighting toy figures. Fans of the comics and ‘80s cartoon series did not hesitate to get their hands on these guys.[28] Kanzig shares that today, original Teenage Mutant Ninja Turtles figures are a coveted collector’s item.[29]
    • How to buy today: Buy Teenage Mutant Ninja Turtles on Amazon and at most toy stores.
    • Do you identify with Leonardo, Donatello, Raphael, and Michelangelo? Find out which character you’re most like by taking our Ninja Turtle Character Quiz!
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23

Easy-Bake Oven

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  1. The first version debuted on shelves in 1963, but in 1983, a special twentieth anniversary edition was released. This model featured two temperature settings, high and low, which could be set by using the oven’s lever.[32] It came with different cake and cookie mixes so children could make their own sweet treats.
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24

E.T. Toys

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  1. The movie E.T. the Extra-Terrestrial made lots of kids want their own friend from outer space. There were all sorts of E.T. dolls and action figures and even a special E.T. edition of Speak & Spell. Because of the lasting appeal of the movie and character, toys are still made to this day. For instance, Funko and Build-A-Bear were two toy companies that created special 40th anniversary toys of E.T. in 2022.[33]
    • How to buy today: Buy E.T. toys on Amazon.
25

Playskool's Sesame Street Poppin' Pals

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  1. The toy featured five of the show’s most well-known characters: Ernie, Bert, Big Bird, Cookie Monster, and Oscar the Grouch. It was created as an interactive toy for toddlers. When switches were activated, different characters popped up.[34]
    • How to buy today: Find original Playskool's Sesame Street Poppin' Pals toys for sale on eBay.
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26

Strawberry Shortcake

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  1. She had a head of red curls, freckles, and her classic strawberry-printed bonnet, explains Andersen.[35] Girls everywhere wanted to add her to their doll collection, especially once the animated TV special The World of Strawberry Shortcake came out in 1980. Kenner, the company that first licensed the character, stopped making new items for the Strawberry Shortcake line when the doll's popularity dipped a few years later. But newer versions have been made over the decades by other toy companies.[36]
    • How to buy today: Buy Strawberry Shortcake dolls on Amazon.
29

Thundercats Action Figures

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  1. The line of toys debuted in 1985, the same year the animated series came out. The first wave of figures included a mix of good and bad guys, such as Cheetara, Jackalman, Lion-O, Monkian, Mumm-Ra, Panthro, S-S-Slithe, and Tygra. Different playsets came later, like the ThunderTank and the Mutant SkyCutter. The line lasted three years before being discontinued.[39]
    • How to buy today: Buy Thundercats toys on Amazon.
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  1. The game came out in 1978 and was a popular game with kids throughout the following decade. First, you had to watch and listen to a sequence of flashing lights and sounds. Then, you pushed the colored buttons in the correct order. The sequences got harder as you went on and made for quite the mental challenge for children and adults.[40]
    • How to buy today: Buy Simon on Amazon and at most toy stores.
31

Smurf PVC Figures

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  1. These stuffed animals were multicolored with long ears and a tail. You could tuck the toy into a pouch that made it look like a ball. This line of toys was inspired by the 1986 cartoon, The Popples. In the animated series, the creatures would make a popping sound when they would unfold themselves from being a ball, which is how they got their name.[42]
    • How to buy today: Buy Popples toys on Amazon.
33

Fisher-Price Little People

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  1. They were made of wood or plastic and came in different sets and with different pieces. They were introduced during the 1950s and were originally called “Play Family” by Fisher-Price. Fans had nicknamed the figures “little people,” so the toy company decided to trademark the name in 1985.[43]
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  1. They were made out of foam latex and had hideous but goofy features. They were the perfect balance between horror and comedy. The line started out with just three full-size puppets but expanded to include other characters with fun names like Squidge and Sponk. The original toys were discontinued after a short period of time, but they left a lasting impression on the kids who owned one. The line has been revived with other versions being made.[44]
    • How to buy today: Buy Boglins on Amazon.
35

Ghost Castle

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39

Millennium Falcon

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  1. It was initially released in 1979 and then reissued in 1980 for The Empire Strikes Back and again in 1983 for Return of the Jedi. It had cool features like a cockpit that opened up so you could fit two action figures inside. It also had a rotating laser turret and made battle action sounds.[49]
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41

Jem and the Holograms Dolls

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  1. There’s also a bit of drama that surrounds their origin story. Hasbro wanted to create their own line of dolls to compete with Mattel’s Barbie and the Rockers. Inspired by MTV, the toy company gave their dolls a rockstar edge and launched an animated series.[50]
    • How to buy today: Buy Jem and the Holograms dolls on Amazon.
    • Besides their vibrant outfits and hair colors, these dolls also had light-up earrings and mini cassette tapes that played clips of their music.
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42

Monchhichi

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  1. The stuffed animal resembles a monkey and has a furry brown body, chubby cheeks, and big doe eyes. It was created by a Tokyo-based toy manufacturer in 1974. It became so popular that it inspired the launch of a cartoon series in the United States in 1983. The adorable monkey is having a comeback and has gone viral on social media after a few celebs have been spotted carrying the plushie.[51]
45

Guess Who?

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  1. Trying to remove blocks one at a time while not knocking over the wooden tower can definitely build up a sweat. The excitement it generates is why it’s still played today. And if you’re wondering where the name comes from, “jenga” is Swahili for “to build.” It’s an ode to the game’s roots in East Africa.[55]
47

Garbage Pail Kids

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  1. They were created by cartoonist Art Spiegelman in 1985. Garbage Pail Kids were featured on trading cards and loved gross stuff. They were funny and filthy. If you were a kid then and loved them, as an adult now, you can appreciate the humor behind these guys even more.[56]
    • How to buy today: Buy toys inspired by Garbage Pail Kids on Amazon.
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Expert Q&A

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  • Question
    How important were TV shows in making toys popular during this time?
    Chantal Andersen
    Chantal Andersen
    Toy Collector
    Chantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
    Chantal Andersen
    Toy Collector
    Expert Answer
    Hugely important for marketing. They were super smart to have the Saturday morning cartoons, and that's what we think of a lot of times for the eighties is you had your Saturday morning cartoons with your cereal. A lot of times, they even made cereal brands of the Saturday morning cartoons, which was a great way to get kids in. I feel a lot of the nostalgia we feel today is tied to the TV shows and other accessories like bedding and clothing, not just the toys. They truly hit on every level possible and it all worked really well.
  • Question
    Which 80's toy lines have continued to be released since the 80's?
    Chantal Andersen
    Chantal Andersen
    Toy Collector
    Chantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
    Chantal Andersen
    Toy Collector
    Expert Answer
    Care Bears and My Little Pony are the two big ones that have always existed from the eighties to now, and they've just had different generations released over time.
  • Question
    How did these toys get so popular in the 1980s?
    Chantal Andersen
    Chantal Andersen
    Toy Collector
    Chantal Andersen is a toy collector based in Vancouver, British Columbia. She’s been a toy collector for most of her life and developed a passion for toys at a young age. As a 90’s kid, she was interested in popular brands such as Beanie Babies, Puppy In My Pocket, and Littlest Pet Shops. After feeling nostalgia as an adult, she began hunting again for vintage toys in 2023, primarily through thrifting and yard sales. Since then, her collection has grown to include 80's toys like My Little Pony, Care Bears, Rainbow Brite, and Strawberry Shortcake, and she’s begun sharing her experience and her collection on social media @nostalgialanetoys.
    Chantal Andersen
    Toy Collector
    Expert Answer
    A huge part of it came from greeting cards. The American Greeting Corporation started making cards featuring characters like Strawberry Shortcake, Holly Hobbie, and Care Bears. People fell in love with these characters, so they sold the rights to toy makers like Kenner, who turned them into dolls and plushies. After that, the rest is history and those toys just exploded in popularity from there.
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  1. Chantal Andersen. Toy Collector. Expert Interview
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  47. https://ripped.topps.com/garbage-pail-kids-history/

About This Article

Eireann Kanzig
Co-authored by:
Toy Collecting Expert
This article was co-authored by Eireann Kanzig and by wikiHow staff writer, Jennifer Vasquez, BA, MA. Eireann Kanzig is a long-time toy collector based in Cleveland, Ohio. She began collecting toys in 2018 to preserve the wonderful memories of her childhood. As a millennial born in the 80’s and raised in the 90’s, her collection includes vintage and retro treasures and modern collectibles alike. Growing up, her grandparents owned an antique store, which allowed her the opportunity to see firsthand how items are tracked down. She was even able to go to Shipshewana, Indiana, to watch her grandfather as an auctioneer. Her mother has been a great influence as well by teaching her how to find collectibles throughout her travels. Eireann has also fostered a vibrant online community, sharing her personal collection and experiences with other toy collectors on social media @toyextraordineire. This article has been viewed 2,087 times.
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Co-authors: 3
Updated: July 11, 2026
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Categories: Toys
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